WHEN THE TIMES GET TOUGH, THE TOUGH GET TALKING... not hiding or hedging. The "Bunker Mentality" is only for those who CHOOSE to play "victim."
Economic history has repeatedly demonstrated that during business declines, those who actually INCREASE THEIR VISIBILITY and ACCESSIBILITY to the public, to their markets and the media, NOT ONLY SURVIVE over the competition. They promote and grow market share to become industry leaders, inheriting the other meeker guys' clients!
DON'T WING IT
Sure, raising visibility helps, but don't go into the spotlight to shoot yourself in the foot. ONE mispoken word can cost you your entire market, or even close your business. Risky, right? But as always, "No risk...no gain!"
GET READY
Choose your spokesperson wisely, not just the closest available "sacrificial lamb."
Pick a knowlegeable, attractive, authoritative, likeable and articulate representative, generally at one of the hightest levels in your organization.
Your credibility as a company depends upon ALL of these "human" factors....plus SKILLFUL communications!
SEE THE PROS
Get professional help from the seasoned communications experts at Thompson Communication so that ANY challenge, in public, in court, or in the media is seized as an opportunity to position your company as an industry leader and to sell its wares.
When you have a bad golf swing, you see the pro.
When you are sick, you see a doctor.
When you have legal problems, you see a lawyer.
