THE 8th ANNUAL MASTERY CONFERENCE
Creating an Extraordinary Practice Culture
Phoenix Ritz-Carlton
March 22-24, 2012
Tuition: $1,695 for doctor and office manager ($600 deposit required); $325 for each additional staff member.
**LIMITED TO 30 PRACTICES**
Culture refers to the values, beliefs, and attitudes that are expressed in a practice. Culture reflects what the practice considers important and what it considers unimportant. If strategy defines how and where a company wants to go, culture determines if it will get there.
Every practice has a culture. Any organization of human beings projects a culture as a result of the decisions they make, the core values they adhere to, and the mission and purpose they pursue. But most dental practices never give the issue of ‘culture’ a second thought. And the result is a culture that evolves as a passive acceptance of doing things the way they have always been done or the way everybody else does them.
Extraordinary culture doesn’t just happen. It's not by accident that some practices have strong, focused cultures that stand out from the crowd. They have mission statements and values that mean something, that staff take seriously. They have overarching core values that serve as powerful guides for everyday action—and that are reinforced in a hundred different ways. You'll recognize the classic examples: The Ritz-Carlton, “Ladies and Gentlemen serving Ladies and Gentlemen,' 3M’s relentless focus on innovation, Disney's commitment to treating its theme-park customers as guests. Their cultural values guide every move and decision made by employees, managers and leadership.
The ‘purpose’ of the Annual Mastery Conference is for you and your office manager/senior staff to consciously and creatively develop building blocks that result in a practice culture that will absolutely distinguish you in the market. A culture that promotes great staff retention and performance. A culture that generates tremendous word of mouth marketing. A culture that delivers real competitive advantage leading to outstanding practice success.
Contact us if you have questions about the conference.
