From The Wall Street Journal online - Marketwatch:
"Gustavo Brambila, played by talented actor Freddy Rodriguez in the film, was one of the first Mexican Americans to earn a wine degree from U.C. Davis. His first job was serving as assistant winemaker to winemaker Mike Grgich at Chateau Montelena in 1976. When Grgich left to start Grgich Hills, Brambila went with him, working at Grgich Hills until 1999 when he started his own winery GustavoThrace with partner Thrace Bromberger.
Bromberger reports increases in wine sales, increases in tourism to the Wine Country, and significant interest from the Latino community in the many accomplishments Gustavo's story represents: "GustavoThrace had its best sales month ever in August [2008], up 43% over August 2007, and September is already up 39% over the same period a year ago. We've had a huge influx of customers coming to find us after seeing the film, and a tremendous number of new distributors inquiring about picking up our line of wines for distribution around the country. We are seeing visitors in our tasting room from the Bay Area who've seen the film and say they haven't been to Napa in years; as well as visitors from all over the country flying out because the film showed them just how beautiful this area is. And we've had many calls of congratulations and requests from Latino organizations about Gustavo doing appearances and pouring wine at special events."
