COURSE CONCEPTS
STRATEGIC DEVELOPMENT & TECHNOLOGY MANAGEMENT
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The Fusfeld Group, Inc.
15 Laverdure Circle
Framingham, MA
01701
508-877-6525
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The graphics and text below amplify some of the key course concepts. Click on "Show All" for easy viewing or click on a particular thumbnail of interest to see a larger picture.
Rounding the Information Introduction to CDROM Alignment in innovation management Benefits from training Case studies Course participants comments Training options Request more information
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Central Concept
This icon is used several times to emphasize the need to get information in many dimensions, "Well Rounded Information", early in the innovation process. |
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Going Forward
The market segmentation and value chain approach brings excellent analysis to support the decision to increase or diminish resources. |
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Efficiency
One project in the commercialization stage can cost what eighty projects in the early stage cost. Good information early is critical. |
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The Value Chain
Extensive emphasis is placed on the value chain. The value chain binds together: Market Segments, Customers, and Competitors |
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Examples
Learning how to get information using market segmentation and value chain approaches is supported with detailed examples. |
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Resources
After this curriculum, people in different functions find they enjoy and are good at getting the information needed to support early stage innovation. |
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Sources of Information
Getting information quickly, economically, and from a balanced set of sources is key to having credible information when you need it. |
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Electronic Information
Several electronic resources are identified to use with other resources to get the right information quickly and economically. |
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The Fusfeld Group: Experience putting technology to work
