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Central Concept
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Going Forward
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Efficiency
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This icon is used several times to emphasize the need to get information in many dimensions, "Well Rounded Information", early in the innovation process.
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The market segmentation and value chain approach brings excellent analysis to support the decision to increase or diminish resources.
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One project in the commercialization stage can cost what eighty projects in the early stage cost. Good information early is critical.
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The Value Chain
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Examples
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Resources
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Extensive emphasis is placed on the value chain. The value chain binds together: Market Segments, Customers, and Competitors
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Learning how to get information using market segmentation and value chain approaches is supported with detailed examples.
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After this curriculum, people in different functions find they enjoy and are good at getting the information needed to support early stage innovation.
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Sources of Information
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Electronic Information
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Getting information quickly, economically, and from a balanced set of sources is key to having credible information when you need it.
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Several electronic resources are identified to use with other resources to get the right information quickly and economically.
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