COURSE CONCEPTS 
 
The Fusfeld Group, Inc.
STRATEGIC DEVELOPMENT & TECHNOLOGY MANAGEMENT
 


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CDROM: Market Research for R&D


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The Fusfeld Group, Inc.  
15 Laverdure Circle  
Framingham, MA  
01701  
508-877-6525  








The graphics and text below amplify some of the key course concepts. Click on "Show All" for easy viewing or click on a particular thumbnail of interest to see a larger picture.

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Rounding the Information  Introduction to CDROM Alignment in innovation management  Benefits from training  Case studies Course participants comments Training options Request more information


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Central Concept
Going Forward
Efficiency

Central Concept

Going Forward

Efficiency

This icon is used several times to emphasize the need to get information in many dimensions, "Well Rounded Information", early in the innovation process.




The market segmentation and value chain approach brings excellent analysis to support the decision to increase or diminish resources.




One project in the commercialization stage can cost what eighty projects in the early stage cost.  Good information early is critical.




The Value Chain
Examples
Resources

The Value Chain

Examples

Resources

Extensive emphasis is placed on the value chain.  The value chain binds together: Market Segments, Customers, and Competitors




Learning how to get information using market segmentation and value chain approaches is supported with detailed examples.




After this curriculum, people in different functions find they enjoy and are good at getting the information needed to support early stage innovation.


Sources of Information
Electronic Information

Sources of Information

Electronic Information

Getting information quickly, economically, and from a balanced set of sources is key to having credible information when you need it.




Several electronic resources are identified to use with other resources to get the right information quickly and economically.




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