ROUNDING THE INFORMATION

Often, even early stage innovation must be supported with market based information. This course focuses on how to get the right information quickly and economically.

Graphics like the wheel below are specifically designed to illustrate major concepts. The concept illustrated here is that balanced information in eight dimensions must be obtained before a concept can move forward. The curriculum focuses on the most often neglected dimensions, the market-based dimensions of markets, customers, and competitors.

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See several of the graphics and associated concepts.
Read an introduction to the course.
Understand the fit with modern methods for managing innovation.