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The Fusfeld Group, Inc.
STRATEGIC DEVELOPMENT & TECHNOLOGY MANAGEMENT
 


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CDROM: Market Research for R&D


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The Fusfeld Group, Inc.  
15 Laverdure Circle  
Framingham, MA  
01701  
508-877-6525  








From our two-day, in-house seminar

Student’s Comments from Our

Two-Day, In-House Seminar

 

·        “The real-life examples are very very effective.”

·        “The modules on Market Segmentation and Competitive Intelligence were new to me and will be very helpful to our team.”

·        “The Patent review approach was very helpful.  I would have liked even more on setting up Strategic Alliances and Joint Ventures”

·        “The most useful ideas for me were Competitive Intelligence especially patent profiling and Market Segmentation, Value Chain Analysis, and the 3D/SWOT approach to Core Competence Analysis.”

·        “I was familiar with most of the concepts, but it was very helpful to hear these concepts together; it helps crystallize my own thinking.”

·        “The modules that will be most useful to me are: Options for Market Research, How Customers Become a Market, and Core Competences.”

·        “The frameworks which were shared on Market Segmentation, The Voice of the Customer, Value Chain, Core Competencies and New Product Introduction Tactics have helped ‘gel’ a lot of thoughts and discussions which I have participated in over the past year.”

 

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