INFORMATION FOR INNOVATION:

MARKET RESEARCH FOR R&D

This training focuses on how to get the market based information that is required to support early stage innovation. The new CDROM version allows rapid and convenient access to the key elements of our popular two-day in-house seminar. Individuals and supervision in Technology, Marketing, and Information Services use this training to quickly and economically support early stage innovation.

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The key graphic and concept of this curriculum: ROUNDING THE INFORMATION 

This curriculum is in excellent ALIGNMENT with generally used methods for managing innovation in corporations such as the staged innovation process.

A discussion of the BENEFITS that have resulted from the use of these concepts in corporate environments. 

More graphics and COURSE CONCEPTS.

CASE STUDIES show how this training has been used.

COURSE PARTICIPANT COMMENTS

FORMAT OPTIONS self-paced CDROM for individuals  or seminars of various intensity for work groups.

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