Coburn - CTI Book
STRATEGIC DEVELOPMENT & TECHNOLOGY MANAGEMENT
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The Fusfeld Group, Inc.
15 Laverdure Circle
Framingham, MA
01701
508-877-6525
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A Guide to Design, Analysis, and Action
Mathias M. Coburn
Published by Oxford University Press/Sponsored by American Chemical Society
Available from Oxford University Press, call 800-451-7556, or place an on-line order at www.oup-usa.org
Also available from Amazon and Barnes and Noble.
Significant changes in both technology and the market place are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of issues, from initiating a technical intelligence program and integrating it into a strategic technology plan, to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although it may sound like industrial espionage, competitive technical intelligence is really a tool for managing the tremendous amount of information available to the public. This volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources. The book includes numerous examples, and has a clear emphasis on basic principles, making it valuable for anyone interested in tracking and analyzing changes in current technology and industrial practices.
About the Author:
Mathias (Matt) M. Coburn was a technical manager with DuPont, where he developed a leading technical intelligence program. He currently is a senior consultant with The Fusfeld Group, Inc. as well as an Adjunct Professor at the Graduate School of Business at Widener University.
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