BENEFITS

Benefits

Senior Technical Managers

� Early reviews will go better.

� Broad information, especially market information, will be available.

� Your staff or others will be trained to get needed information.

� General Management support will grow.

� Better projects will get into the Developmental phase.

� Commercialization will be less expensive.

Senior Business Managers

� There will be less frustration in the organization.

� Marketing resources involved with early stage innovation will be clearly identified and trained.

� R&D will contribute in a broader way to the innovation process.

� Some successful innovations will really be targeted at higher growth opportunities.

� Innovations that are supported are better aligned with the strengths of your business.

R&D Professionals and Supervision

� The innovation process will work better.

� You will be able to get the information required for early stage reviews.

� Recommending which innovations to move forward will be easier.

� The criteria for each stage review will be crystallized.

� Innovations that move forward will have better support from business