Doc 154
Shows the share of men / women, median age, percent college, vehicle usage (primary, secondary in family), payment threshold (monthly) willing to spend on a used vehicle, the maximum length of contract and the maximum debt load the intender is planning.
Shows the importance of a used vehicle's mileage, exterior appearance, interior condition, brand, proximity to dealership (close dlr), proximity to dealer service (dlr serv), vehicle price in the selection of a particular vehicle.
Shows the credit rating (CNW M/R's 100 point scale) for the people who have purchased a used vehicle.
All of the data in document 154 is broken down by vehicle age (two, three, four and five years old) and segment (budget, small, lower middle, etc.)
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