Doc 1069c
While we will be publishing a complete analysis of the data on PurchasePathOnline.com, here are the spreadsheets showing what floor staffs think of the vehicles they sell. We break it into five categories: Value for the Dollar, Styling, Drivability, Corporate or Division marketing support and the overall Salability of the model. We've pre-sorted by many breaks. Interesting reading at worst. Critical info for marketers and brand managers.
|
