Styling, Features, Image of Brands
Doc 1434
A look at the perceptions of brands among new-vehicle intenders for cy2008 and cy2002. Rated on a 10 point scale.
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16-24 Year Olds: Brand Perceptions of the Youth Market
Doc 1330
For years 2000 through most recent, the Stodgy Index for brands, car and truck, and if the youth market considers the products and brand to be "stodgy."
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Perceptions of Detroit and Japanese Cars
Doc 1267
When badging is masked, here's how Scion xB and Chevrolet Cobalt are perceived by new-vehicle intenders. Compares to Europe and Asia. We also tested the same vehicles with different badges and measured the results on a 10-point scale.
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Environmental, Innovation and Safety by Brand -- Perceptions
Doc 1245
An interesting survey of perceptions about brands and which are leaders in safety, environmental, innovations, CSI, "high spirit", and what people think of their CEOs.
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Consumer-Based Residual Value Analysis
Doc 1096
A conglomeration of data including "consumer perceptions of the brand" such as quality, resale value, content, overall value for the dollar, social acceptance. Scale of 1 to 10. Breakdown by age brackets. Projections to 2011 and 2016. Also, the historic data on willingness to pay average asking price by brand. Impacts such as halo models, environmental issues, etc. on short and long term perceptions of the brand. Number of years for word of mouth to impact perceptions -- positive and negative.
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Elements in Product Choice
Doc 829
How people rate each brand on the key elements of a product: Quality perceptions, Brand image, Styling and the willingness to advocate the vehicle to a friend or relative. Shows 2003 vs. 2002, rank and percent change.
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Perception of Quality by New-Vehicle Intenders
Doc 821
A look, by brand, at the perceptions of quality among new-vehicle intenders. We track the perceptions by model year from 1997 through most recent.
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Maserati, Porsche, Ferrari
Doc 613
A quick look at how these brands differ in terms of owner attitudes, perceptions of quality and other factors.
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Shopping Mall Visits
Doc 585
Retailing of all products, including cars, has to face a consumer perception of time restraints. Here we look at how mall visits have changed since 1985. It's amazing.
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Perceptions of Brand Quality
Doc 559
We look at the new-vehicle intender's perception of brand quality on a 10 point scale for all makes and for model years '97 through '02.
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Stodgy Brand Perceptions
Doc 524
There is little doubt that everyone is chasing the "youth market." By brand, here's the run down on the vehicles considered to be "stodgy" and ones that these young consumers say they would someday like to own. For example, only 10 percent say Jeep is stodgy while Saturn car is considered the most stodgy. Compares 2006 with previous years.
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Firestone Tire / SUV Safety Perceptions
Doc 335
How consumers rate Firestone tire safety against Goodyear and Michelin between July and today.
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FamilyTrak
Doc 103b
Attitude Toward Minivans
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