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Hybrid Motivators

Doc 135Q What drives hybrid vehicle buyers? A quarterly look at the key reasons' importance from emissions to fuel economy to "making a statement."

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Floor Traffic by Age by Quarter

Doc 134Q A new metric that measures the age of floor traffic by age vs. previous year's quarter.

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MARKET SHARE BY SEGMENT BY MONTH FOR YEARS 2005-2008

Doc 126mH Companion to Document 126m

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Time (Days) Until Sale

Doc 1902 The number of days until sale with breakouts by franchised, independent and private party (casual) channel, for used vehicles.

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Incentive Components

Incentives Companion to Document 101m, this MS Word file shows breaks out the various incentives and how CNW calculates its monthly incentive report.

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Finance Rejections by Quarter

Doc 1487 Shows monthly data, sales and intenders plus the share rejected.

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Intenders and Lost Sales by Month and Reason

Doc 1485 A rather extensive spreadsheet showing: monthly sales, number of new-vehicle intenders, share of sales by intenders, the number and share of those who felt they couldn't qualify for a loan, sales if they had been approved and other related data.

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Toyota FJ Cruiser Sales Slide

Doc 1471 From first going on sale til February '09, the monthly sales for FJ Cruiser shows the typical pattern for specialty vehicles of unique design. High early, low late.

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Disposable Income -- Toyota

Doc 1424 A monthly look at the disposable income of Toyota intenders during 2008 and how gas prices and the credit crunch impacted that income.

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Auto Loan Application Approvals

Doc 1409 Quarterly and monthly approval rates for Prime, Near Prime, Sub Prime and Overall.

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Floor Traffic by 10-Day Period

Doc 1408 The CNW Index for new-vehicle floor traffic. Companion to Green Document 105m.

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Consideration of Hybrid v Diesel

Doc 1372 A monthly look at the number of new-vehicle intenders who say they would consider a hybrid or a diesel and the percent difference. Jan. '06 to June '08.

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Retail vs. Total Sales

Doc 1315 Sales by dealers to commercial as well as consumer customers. Shows total sales, retail sales and sales by dealers as well as share retail and share by dealers.

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Percent of Sales per Week of Total Monthly Sales

Doc 1270 Shows the percentage of monthly sales by week for franchised new-car dealerships. For years 2000 through most current.

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Used Leases: Share of Used Sales, Cap Cost

Doc 1229 A monthly look, from 2004, at the number of used vehicles leased through franchised and independent dealers as well as the contracted cap cost. % Change included.

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Diesel Considerations

Doc 1174 Unheralded, but increasingly considered, the diesel engine in passenger cars and |
| light trucks has reached a point where it is being considered by as many consumers |
| as dual-mode hybrids. |

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Monthly Miles Driven

Doc 1137 A look at the miles driven by consumers for personal use from Jan '03 to current. Includes average MPG and gallons of fuel used.

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Share of Floor Traffic Converted by Buyers

Doc 1090 A monthly tabulation of used-vehicle floor traffic who become buyers. Also shows the percentage of shoppers who have their credit report pulled.

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Market Share by Segment -- 2005 v 2004

Doc 1083 A monthly tabulation of sales by market segment including market share, month v month and year to date v year to date changes. Adjunct to Doc 126m

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Consideration of Hybrid Vehicles

Doc 1034 The share of new-vehicle intenders who say they would consider buying a hybrid vehicle |
| and the premium they would be willing to pay for that vehicle. Historic to current. |

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What Will '05 Sales Be?

Doc 1029 A quick analysis of eventual '05 sales based on historic monthly shares and sales rates.

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Lease Share by Brand

Doc 1024 A monthly look at lease shares for the Big Six of total industry.

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Plan to Use Incentives to "Move Up"

Doc 932 The share of intenders who use their incentive dollars to move up to a higher content model. We look at the October figures from 2000 through 2007 and monthly data from 2004 to current.

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Incentive Distribution

Doc 866 What do consumers do with the incentive dollars they receive? A certain percentage goes toward lowering the monthly payment, another share toward dealer installed accessories or a step-up model or trim package. Here's a look from 1990 through current.

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Closing Ratios

Doc 832 The national rate of closing to floor traffic ratios. Companion to Doc 497

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Lessee Return to Same Brand

Doc 792 Loyalty to a brand among lessees can be traced, in large part, to the difference in monthly payment between the old lease and a comparable vehicle under a new lease. Here's CNW's exclusive price-payment-lease term matrix showing the relationship by contract length.

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Big Three Incentives

Doc 738 We look at incentives on a monthly basis, but one of the often asked questions is about the "Big Three" dollar amount. For years 1995 through 2003 (mid year), the data.

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Retail Transaction Prices for Used Vehicles

Doc 727 Here are monthly used vehicle transaction prices from all channels (including private party). Should we make this a regularly appearing document?

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Annualized Sales Rates

Doc 652 Shows monthly breakdown for past two years. This document is not updated month. See Document 110m for monthly changes.

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Zero Percent Financing Impact

Doc 648 Zero percent financing offers have lost some of their impact during the final quarter of 2002 in terms of being a floor traffic builder.

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Car and Truck Share of Used Sales

Doc 630 Shows monthly data to October, 1996 breaking out car and truck (light duty) sales. Shows total used sales as well as sales by franchised dealers.

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Rejected Trade Ins by Dealers

Doc 629 Of consumers who brought a vehicle to a dealer to trade it in, the percent of those vehicles rejected by the dealer, suggesting to the shopper to either sell it privately or dispose of it in some other fashion. Monthly since January '00.

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Payment, New and Used Vehicles

Doc 627 Shows monthly new transaction price, used transaction price, average term and average monthly payment. Includes historical data to January 1998.

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Average Monthly Savings on Auto Refinance

Doc 600 What exactly do consumers who refinance their car loans save on their monthly payment? And how quickly do they take on additional debt offsetting those savings? We also look at debt consolidation loans, savings and additional debt added after the consolidation. All "added debt" figures are adjusted for increases in household income.

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New and Used Refinanced

Doc 587 Here's a quick snapshot of the automotive refinancing business from 2001 including number of units refinanced, average length of refinance contract, monthly payment, etc.

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Loan Defaults

Doc 578 When falling behind in their monthly bills, when do consumers stop making payments on their vehicles? What is the sequence (before or after rent or house payments or Visa or MasterCard)? This document shows three general categories of households and when vehicle payments are delayed or stopped totally.

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Used Vehicle Transaction Details

Doc 576 Monthly payment for financed and leased used vehicles. Includes average price, down payment amount, amount financed, term and monthly payment.

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Off Lease by Brand Details

Doc 570 Document shows sales, leases, retail leases, wholesale leases, retail leases held by captive finance company, wholesales leases held by captive finance company, average monthly turn-ins, percent retained by dealer, units purchased by customers, units remarketed, off lease projections for years 2002 through 2005 by brand, car/truck.

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Phone Calls to Dealerships

Doc 499 Monthly data from January 2000 through latest showing total dealership visits, average number of dealerships visited, total dealership visits, percent visits with a call first, number of calls and number of individuals who called before visiting a dealership.

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Important Vehicle Attributes

Doc 491 How do new-vehicle shoppers rate various vehicle and manufacturer attributes when choosing a vehicle? How important is monthly payment vs. sticker price? Here are average percentages showing the share of shoppers who say various attributes are "very" or "extremely" important in their vehicle selection.

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Incentive Impact on Auto Sales

Doc 456 What incentives cause consumers to do: enter the market, buy sooner, switched primary brand, etc.

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Share of Annual Sales by Month

Doc 436 Over the past 12 years, January sales typically were 6.8 percent of the entire year's total sales. This document shows the average by month with an extension showing a sales projection based on the monthly sales-share percentage times the month's actual reported sales. Take a look.

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Gasoline Price Perceptions

Doc 435 Monthly shifts since January 2000 in consumer views about gasoline prices. (Compare against the "Jitters Index" Document 102m) asking if they anticipate prices increasing, decreasing or staying the same. Quite revealing about attitudes.

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Monthly Lease Payments

Doc 395 Lease payments by month for years 1990 through current in both 1999 dollars and "nominal" dollars.

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Confidence Levels -- Import vs. Big Three Intenders

Doc 372 Using the CNW Confidence Index (1985=100), here's the confidence levels of those who intend to buy a Big Three or import vehicle. Data is broken down by 10-day period showing a widening gap as the election drew near and the aftermath scores.

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Used Vehicle Leases

Doc 369 Here's the monthly breakdown of used-car leasing by month for cy2000. If you find this information interesting, let us know and we will add it to our "M" document list.

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Debt Levels, Payments and Contract Length

Doc 358 Shows the debt, excluding interest, monthly payment including interest and the average contract length for personal use vehicles by market segment (such as Budget car, Compact SUV, etc.) for years 1997 through current.

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Loyalty based on monthly payment

Doc 208 While originally done for leasing, this also holds true for financing. Shows the influence monthly payment of a new vehicle vs. payment on current vehicle has on loyalty to brand.

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Segmentational Transaction Price, Downpayment, Contract Length, Payment

Doc 159 A summary, by market segment, showing the average 1997-2000 transaction prices including the typical or average downpayment, the length of the contract, monthly payment and other information.

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Used Car Demographics and Importance of Certain Features in Vehicle Choice

Doc 154 Shows the share of men / women, median age, percent college, vehicle usage (primary, secondary in family), payment threshold (monthly) willing to spend on a used vehicle, the maximum length of contract and the maximum debt load the intender is planning. Shows the importance of a used vehicle's mileage, exterior appearance, interior condition, brand, proximity to dealership (close dlr), proximity to dealer service (dlr serv), vehicle price in the selection of a particular vehicle. Shows the credit rating (CNW M/R's 100 point scale) for the people who have purchased a used vehicle. All of the data in document 154 is broken down by vehicle age (two, three, four and five years old) and segment (budget, small, lower middle, etc.)

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Why people lease

Doc 139 The annual Lease Trak study shows the reasons people lease their vehicles. Why lease? A shift is going on that shows, for example, a growing number who say tax reasons are important. While not a large percentage, the good economy and higher income provide a rationale that we haven't seen in years. Other reasons include lower downpayment and lower monthly payment.

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Preferred Payment Method

Doc 98 New-vehicle intenders' preferences for method of making a new-vehicle payment. Includes payment coupon booklet, direct (from checking) withdrawal, monthly billing; other methods.

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