Franchised Dealer Used Sales -- Same Brand as Franchise
Doc 1804
The share of used sales that are the same brand as the dealership franchise for Ford, Chevy, Toyota, Honda and Nissan.
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Brand Consideration by Average Age
Doc 1578
For years 2000 through 2010, the percentage and age of those who would consider a Ford, GM, Chrysler, Toyota, Honda, Nissan, Hyundai and VW product.
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Used Transaction Price Comparison
Doc 1556
Comparing April and August 2010 with the same months of 2008, the share of used-dealer asking prices that were received for Ford, Chevy, Toyota and Honda models.
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Brand Responses by Survey Type
Doc 1534
A look at responses by Internet survey, Phone survey and Paper survey for GM, Ford, Chrysler, Toyota, Nissan and Honda. Compares positive, negative and neutral answers.
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GM v Ford Income, Age, Import Intenders
Doc 1527
A comparison between GM and Ford by quarter looking at average Transaction Price, buyer age, household income, share of import intenders.
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Brand Affinity
Doc 1523
The three sources of loyalty from "Legacy" to "Repeat" to Multi-Car households comparing cy2009 with cy2001. By brand.
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GM 60-Day Money Back Guarantee
Doc 1520
By comparing the monthly consideration of GM products from January onward, how the 60-Day money back program affected new-vehicle intenders. Also looks at GM's position on new-car shopping lists, import considerations and owner score of vehicle.
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Ford Flex
Doc 1519
A quick look at consideration, import intenders, after-purchase satisfaction.
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Consideration of Detroit 3 Products -- California Market
Doc 1510
For years 1980 through present, how new-car intenders in California consider Detroit vehicles. Measures Top 3 on shopping list.
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Lease Share Big Six
Doc 1500
The national lease share for GM, Ford, Chrysler, Toyota, Honda and Nissan as well as two breakouts: Kansas and Michigan. These are personal use leases of personal-use sales.
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Dealer Survey: In Business a Year from Now
Doc 1498
Among the dealers with a Big Six franchise, the share who think they will still be in business a year from now (cy2010).
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Reasons for Not Buying a Detroit 3 Product
Doc 1440
Reasons for not buying a Detroit 3 product at the outset of the discussions about a bailout. Here are the top reasons including competition, styling, bankruptcy talk, etc. Looks at the reasons for not making a purchase if the vehicle was first, second, third fourth or fifth on the shopping list.
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Preferred Model Availability
Doc 1285
For the Big 6 Brands, a look at what dealers said would be the length of time it would take to get the shopper's preferred model in stock and ready to delivery.
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Advertising Tag Line Recognition
Doc 1234
We look at Nissan 2.0, Silverado My Country, Chevrolet American Revolution, and the average for Big Six Brands. We ask men and women if they recognize the tag lines (unaided), correctly identified the brand, consideration of the brand before and after seeing the advertisements.
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Big Six Auto Makers and Floor Traffic
Doc 1217
For the first quarter, a look at how GM, Ford, Chrysler, Toyota, Honda and Nissan floor traffic compared against the overall industry.
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Positive View of Big Six Companies
Doc 1202
How our focus groups responded to the six biggest automakers in the U.S. when told the actual U.S. content of vehicles.
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Incentive Equivalent for Big Six Automakers
Doc 1155
With Toyota being the base, here's what other car manufacturers have to spend to get the same "share of mind" from consumers. Includes GM, Ford, Chrysler, Nissan and Honda for years 2000 through 2006.
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Lease Share by Brand
Doc 1024
A monthly look at lease shares for the Big Six of total industry.
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Big Three Share of Used Sales, Used Values
Doc 1023
Shows average transaction price of brand's sales, value and shares.
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Heart of Texas
Doc 981
The interest in and consideration of Japanese pickup trucks in the land of Big Three pickups. From cy2000 to most recent.
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Why Detroit Minivans Are Suffering
Doc 879
An analysis of why Big Three minivans are impacted in the sales arena by consumers who grew up on Japanese brands.
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Projection of Sales by Brand Car and Truck
Doc 838
Projections, not forecasts, of likely sales shares by all current brands broken down by cars and trucks. Shows actual sales share from 1999 through present and projects.
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Big Three Incentives
Doc 738
We look at incentives on a monthly basis, but one of the often asked questions is about the "Big Three" dollar amount. For years 1995 through 2003 (mid year), the data.
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Cross Shopping
Doc 705
Those who buy a Japanese vehicle are highly unlikely to shop for a "Big Three" model. Those who buy a sporty model rarely look at any other market segment.
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Incentives -- Asian v Big 3
Doc 624
The different levels of incentives for domestic (Big 3) and Asian brands since 1996 shows a growing gap in the amount being given to customers.
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Big 3 v Asian Buyers -- How they Differ
Doc 623
Here are some intriguing demographic differences between those who buy an Asian brand and those who select a Big Three model. From income to the number of fiction books read each year.
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Vehicle Purchases by Finance Type
Doc 614
How Big Three, Asian and European brands differ in terms of finance type including cash, financed, leased. Covers 1990 through present.
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Tundra Pickup Trade Ins
Doc 445
Toyota's Tundra pickup is playing havoc with the Big Three's full-size models. Here are some trade-in and vehicle replacement data by F series, Silverado, Ram, etc.
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Market Share
Doc 397
Shows historic Big 3, Asian and European sales and market shares for years 1992 through most recent plus a ten-year average.
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