Founded in 1969 by Patrick Alès, PHYTOTHÉRATHRIE haircare is the chic French line used by some of the most distinguished and famous people in the world. Alès recognized a necessity for simple haircare products that would not only beautify the hair but also treat it's particular needs. PHYTOTHÉRATHRIE positively distinguishes itself from other products due to the extremely high concentration of botanical extracts in its formulas. The line offers a complete range of products including shampoos, treatments, conditioners and styling aids specifically adapted to hair type and texture to obtain and maintain beautiful, healthy hair.