Jovoy Paris is a perfume house originally founded in 1923, has been resurrected by new owners and debuted in France last year with Les 7 Parfums Capitaux, seven new fragrances representing the main fragrance family classifications: Hespéridé, Fougère, Chypre, Marine, Poudré, Oriental and Boisé.
...in Paris in the roaring twenties, lived someone who was to leave her mark on Parisian Perfumery.
Although almost unknown to the general public, collectors of old bottles will talk about her with an admiration tinged with nostalgia. As for former Baccarat employees, they proudly look at the work of their elders, nowadays almost out of reach. This inspired creator, a visionary pioneer and the marketing genius of her age, who gazed at us from her office at 15 Rue de la Paix, was Blanche Arvoy.
In 2006, attracted by the pertinence of its concepts, the originality of its bottles and by 40 fragrances that form the olfactory inheritance of Blanche Arvoy, a sister, a brother and a cousin decided to restore the pedigree of a maison that they consider a gem of Parisian Perfumery.
